2007–26 © coded by hand in britain
To receive constructive — and effective — feedback, we simply need to ask for it.
Generative AI is the internet's latest craze — there's much focus on what these magical tools can do for product and user experience. But how much of our research and design process should we want to automate?
Building software is continuous. When we start something, we know the least about what it is we need to do — only ever learning more as we progress. So why do we often decide what it will be in the end, at the beginning?
Recorded at OVO Product Development Conference 2019